The Home Bakery Blueprint program is a coaching program for home bakers who are ready to rapidly grow their home bakeries in the next 12 months.
STOP MIMICKING WHAT YOU SEE OTHER BUSINESS OWNERS DO.
You want more home bakery customers. And badly. But your efforts thus far haven’t helped you get there.
You’re following the advice from other business owners, but no matter how much you work at it or how many times you post on Instagram, you still somehow have little to show for it.
Giving up sounds tempting when it looks like NOTHING will work. But the thing is… you know you have a great product, you just need to get it in front of the right people.
WE CAN HELP YOU TAKE YOUR HOBBY OF BAKING AND TURN IT INTO A PROSPEROUS BUSINESS.
Every day we help home bakers, like you, transform their hobby into a sustainable home bakery business that brings in consistent income, more customers, and an organized structure so you can focus on what you love… baking.
You’ve already tried…
Posting on social media
Giving out samples to friends and family
It’s frustrating to feel like you’re always posting and working hard but it’s still not resulting in more customers.
Real talk: The reason those things haven’t worked for you is because you’re trying to sell to everyone.
We’ve seen clients struggle with this over and over again, which is why we created the Home Bakery Blueprint program.
With this program, we’ve helped hundreds of home bakers rapidly grow their home bakeries in 12 months.
If you’re truly ready to level up your home bakery business, the Home Bakery Blueprint program was designed specifically to help you get there.
THERE ARE 3 OBJECTIVES OF THE HOME BAKERY BLUEPRINT COACHING PROGRAM
Help you set up or restructure your business model so it feels organized for you and your customer when they place an order.
Create a recognizable brand and build an amazing community of customers around that brand.
Build a legal business with consistent recurring monthly revenue, without overworking yourself.
Qualification Criteria of Each Home Bakery Blueprint Member
There is a qualification process for each home baker. I will be personally delivering the coaching experience and I can only work with a select group of bakers who are qualified and ready to show up, do the work, and focus to achieve the objectives of the program. Because of this, it’s imperative that every participant is truly ready for this level of growth and has the attitude and drive to make the most of their time to get there!
This program is for bakers from around the world. It’s very exciting, it produces unprecedented results for you, however, it’s not for everyone.
THIS IS FOR:
Bakers who want to turn their home bakery into a legit business. No more discounts, down-sells, or low prices because you feel bad charging "too much".
Ambitious home bakers who want to turn this into their job. You’re tired of the 9-5 and you’re ready to be your own boss.
Home bakers who actually care about the product they’re selling. You put love into everything you make and want to share it with the world.
Home bakers who are ready to take action right NOW. No more delaying your dreams.
This is available for home bakers who make any baked goods.
THIS IS NOT FOR:
People who want to keep playing small with low priced baked goods. You must know that you deserve to get paid for your work and charging low is only hurting your business.
People who only want to consume information without implementing it. If you don’t want to actually do the work, this is not for you.
People who don’t know what they want to sell. You need to at least have an idea of what you’d like to sell and how you will make it delicious.
People who want everything done for them. I am here to guide you along the way, not do everything for you. You need to be ready to apply the strategies we teach within the curriculum.
The format of the Home Bakery Blueprint program is what makes it truly unique and helps you achieve results that were previously not possible.
If you’re accepted into the program, I’ll explain the format and structure in detail.
For now, what’s most important to know is that we use a blend of:
Structured, comprehensive training, teaching you what to do
Face to face virtual coaching sessions, showing you how to do it
Peer masterminding support, ensuring you learn how to do it better
What to Expect:
Easy-to-Digest Videos You’ll have lifetime access to the videos to walk you through the Home Bakery Blueprint framework step-by-step.
Weekly Group Coaching Every week we’ll meet as a group to go over your goals, strategy, and questions about the framework and process. You'll receive all the support you need to know what to do, how to do it, and fixing any issues that arise.
Private Client Only Facebook Group You will be surrounded by other home bakers just like you - with similar goals to yours. Inside of this group, you’ll be able to help track one another’s progress, support each other through challenges and wins, and keep your drive high! Because we are so selective about who is allowed into the program, rest assured this is a highly curated community - so get excited to meet everyone!
Entire Program Curriculum, Pricing Spreadsheet, and Templates Take the guesswork out of everything by following our intentionally designed curriculum, downloads, workbooks, spreadsheets, and "done for you" templates inside our private portal.
Sell Out At Farmers Markets and Popups
Making over four figures at a single farmers market or event is common among Home Bakery Blueprint students. Learn how they do it so you can too.
Organize Your Business With a Streamlined Structure
Once you set up a system within your home bakery business, placing and receiving orders will be so much easier for you and your customers.
Build a Community Around Your Brand
Grow your business with returning customers and a community that wants to see your business succeed. A community is incredibly important, especially if a storefront bakery is in your future.
We are 100% committed to helping you achieve your home bakery business goals.
That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if the Home Bakery Blueprint is the best choice to get you there.
Here’s the deal: the Home Bakery Blueprint is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.
So in case you are still hesitating to apply, here’s a guarantee that you can bank on:
If you implement everything you commit to (as guided by me), then I will guarantee a FULL return on your investment. If you implement everything and do not get a FULL return during your year in the program, then I will work with you for free until you do.
Simple as that. You implement everything you commit to with my guidance and you get a guaranteed return in the next 12 months.
If you’re truly ready for this and willing to do the work to get there with the guidance and support of the Home Bakery Blueprint program, I invite you to apply.
You have the ability to turn this into a real business... Your business.
But what you’ve been doing hasn’t been working and it’s time for that to stop, once and for all.
You’re here reading this page because you have the recipes, you know what you want to do, you just haven’t been able to get there. And you’re done wasting your time with…
Spending hours and hours on social media and hearing crickets
Letting your customers run your business, taking last minute orders, and giving too many discounts
Feeling overwhelmed trying to figure out exactly how to turn this into a real legal business
You’re tired of wasting time, money, and energy on methods that give you ZERO results.
You’re ready for REAL answers, REAL support, REAL community.
Which is why you’re here.
Because you know what happens when you finally know how to run your home bakery business with ease?
You wake up every morning EXCITED to bake. Excited to create new flavors. Excited to tell everyone about your new baked goods. Because when you have a system set up and when you have a community built around your brand, your customers will also get excited when you post about your products. You won’t be out looking for new customers, they will be looking for you.
You know the look of joy someone gives you when they see a cake you designed or the little happy dance someone does when they try a new macaron flavor you’ve made? That is what you’ll be able to focus on when you have the business side of your home bakery running smoothly. The flavor creations, designs, themes… All the things you love about baking.
You’ll have those consistent orders. Those customers who come back every week asking for another order. You’ll be selling out at farmers markets, events, and popups. You will be able to take as many or as few orders as you like. Because this is your business and you are your own boss.
But results don’t happen by accident.
They happen because you’ve followed a system and a process. You’ve taken the steps, done the work, and you’ve received the help necessary to get where you want to go.
If you’re ready to finally see those results you’ve been wanting, the home bakery business of your dreams, then let’s do this.
We are 100% committed to our clients inside of the Home Bakery Blueprint program.
And we’ve already helped hundreds of home bakers rapidly grow their home bakeries during their 12 months in the program. So we already know exactly what you’re signing up for when you decide to join the Home Bakery Blueprint program.
But we understand that you’re not behind the scenes seeing the wins that we’re seeing every day. So why don’t we bring you behind the scenes?
You don’t just have to listen to me go on about how incredible the program is.
Instead, you can hear directly from home bakers just like you who’ve experienced these results firsthand.
"Worth every penny, Michelle. I've only been doing this since February of this year. I only sell on Saturdays. My gross sales are between $1500 and $2600 (holiday weekends), every week consistently. I have a tiny Mac shack and quit my day job. I am so thankful for your guidance through Home Bakery Blueprint. I couldn't have done it without you."
"I just had to write to say thank you! Your course is helping me so much and I just love how easy you make it to follow along. I signed up for my first 3 craft fairs this fall and was able to do $900 in sales at my first and $1,400 at my second today!! They were both 5 hour events and I'm just so excited about it all! I'm starting to get invites to other events and I hope the ball just keeps. My third event is next weekend and should be about double the size of today's... so I can't wait to see how it goes. Thank you, thank you for sharing your time and knowledge with us all!"
"I am a single mom of 4 boys. Being able to learn from you [Michelle] made such a huge difference. Your coaching calls, even after the classes allowed me to ask questions I didn't know to ask... Since the course was self paced, it allowed me to absorb the information and finally start my home bakery. It gave me the tools and knowledge that I needed to open my home bakery.
Your [Michelle] course is so well designed; it is a plan... the information is consumable and actionable... This course was designed to allow me to lay the foundation and walk me through the process, step by step, in starting my home bakery. This was something I struggled with prior to taking your course. I've reached my monthly sales goals for December & January (and this month isn't over).
In addition, the community of folks who've taken your course are such an encouraging and empowering group of people. I didn't expect that my biggest cheerleaders on my journey would be the folks that I met in the Home Bakery Blueprint group. My family and friends are supportive, but my dreams are not theirs.
Having a community of folks to cheer me on, share their experiences or even inspire me to do things out of my comfort zone is just so amazing to me."
Personalize your business.
Unlike other online-based coaching programs, the Home Bakery Blueprint program does not teach a one size fits all approach to your business. We’re all different and we all have different comfort zones.
- For example, if you don’t feel comfortable showing your face on social media, we teach you ways around that. This is your business, so you need to feel comfortable and enjoy it. And we understand that.
As a member of the Home Bakery Blueprint program, you will not only be guided step-by-step through the process, but you will also be supported every week in our coaching calls and encouraged by your fellow home bakery business owners in the client only Facebook group.
The best part is how absolutely do-able this will be once you have the right framework and support in your corner.
Now don’t spend another moment stalking my content and re-reading this page.
If you know this is for you, trust yourself enough to take this step.
Because your future customers are waiting for you.